Leveraging Amazon Kindle for More Exposure

  • Wednesday, January 14, 2015
  • 6:30 PM - 9:00 PM
  • Brentwood Community Center

There’s no denying it. Ebooks are here to stay. And when it comes to promoting and selling your ebooks, Amazon is the premiere place to be.


Here are a few fun facts to back this up: Thirty-two percent of Americans over age eighteen own an ebook reader of some type. The Amazon Kindle has 73 percent of that market.


But owning a Kindle is not required to read Kindle books. Using the free Kindle app, book lovers are reading their favorite titles on smartphones, tablets, and computers.

Also, did you know that a quarter of all Kindle ebook sales in the U.S. are by independent publishers and authors? And your ebooks can now be sold on Amazon in twelve other countries. No doubt, the Amazon Kindle marketplace is huge!

Will Hanke published his first Kindle book in 2013. He admits he did a lot of things wrong at first, but he learned from those mistakes. And at the SLPA’s January 14 meeting he will reveal the best practices he picked up along the way, including:

  • What the Kindle Select Program (KDP) is and why you should (and shouldn’t) be part of it
  • How to create pre-launch book buzz
  • The science of choosing your Amazon book categories
  • How to take advantage of the five-day KDP Select promotional period

In January, Will shares some great tips on launching your ebook, along with the tools he uses to make the entire process simpler.

About out speaker:

Will Hanke is St. Louis’ top independent SEO professional. His company, Red Canoe Media, works with small and medium-sized businesses, helping them reach the top of search engines like Google, Yahoo! and Bing. Will teaches monthly classes and holds webinars and workshops for small-business owners throughout the year.

He is an avid SEO blogger and has published several ebooks, including an Amazon bestseller on marketing. You can always find him speaking throughout the Midwest to local chambers, associations, and other business groups on everything from link building to generating warm leads through your website.

Visit Will’s website at www.RedCanoeMedia.com.

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