Whether you are an aspiring author, a published author, a publisher or one who provides services to those who publish, the purpose of this SLPA Blog is to provide information and resources on a full range of author/publishers issues and ideas.
  • Wednesday, January 18, 2012 4:39 PM | Linda Austin (Administrator)

    Passing it on: 89 Bookmarketing Ideas that will change your life.

    If you need more ideas and more details about those ideas, John Kremer is famous for his 1001 Ways to Market Your Book (latest edition 2006), but here are a few more recently (re)published books by top author/promoters that should be up to speed with the rapidly evolving publishing/promoting industry:

    Promote Your Book: Over 250 Low-Cost Tips (2011) - Patricia Fry

    The Frugal Book Promoter (2011) - Carolyn Howard-Johnson

    55 Ways to Promote and Sell Your Book on the Internet (2009) - Bob Baker

    Red Hot Internet Publicity (2009) - Penny Sansevieri

    Get Known Before the Book Deal (2008) - Christina Katz (all about building platform)

    Christina will be featured at the Missouri Writer's Guild Conference this April.





  • Saturday, January 14, 2012 4:11 PM | Anonymous
    Each year the Independent Book Publishers Association of America (IBPA) sponsors a one and a half day workshop called Publishing University. IBPA is the largest not-for-profit trade organization representing independent book publishers in the United States. Publishing University offers information-packed seminars developed and led by industry leaders, who share ideas and applications you can use in your day-to-day business to assist you in improving and enhancing the profitability of your publishing company. This year Publishing University is being held in San Francisco on March 9-10.

    As an IBPA affiliate organization, the SLPA is awarding one scholarship to Publishing University. The registration fee to the conference is covered by the scholarship. Flight, hotel, meals and other expenses will be the responsibility of the attendee. In order to qualify for the scholarship you must be a member of both the IBPA and the SLPA. Interested members can email Kim Wolterman at and request the scholarship application or additional information. Applications for the scholarship are due by February 5, 2012.

    As the scholarship recipient in 2010 I can attest to the fact that this is an amazing day and a half. If you are serious about being successful in your publishing endeavors, this is an opportunity you don't want to miss.
  • Wednesday, January 11, 2012 10:41 AM | Linda Austin (Administrator)

    Judith Briles, The Book Shepherd who presented with Brian Jud and Dan Poynter last fall, is now hosting a radio show online each Thursday evening with guests, features and call-in opportunity. Your Guide to Book Publishing begins at 5pm on Thursdays. See the link below. You can call in with questions and comments at 866-404-6519 (will be announced during shows).

  • Tuesday, January 03, 2012 9:54 AM | Anonymous member (Administrator)
    An interesting article for those who are creating ebooks:

    What size is an eBook cover for Kindle?

    Take a look at the following list of popular eBook readers, along with the screen dimensions and display technology...
  • Thursday, December 15, 2011 11:57 AM | Linda Austin (Administrator)

    Amazon's behavior affects you, too, as an author:

    Amazon's contentious relationship with authors and bookstores

  • Sunday, December 11, 2011 9:19 PM | Linda Austin (Administrator)
    If you are writing a book, you should be blogging and otherwise developing your platform (fame). You might also consider joining Twitter because I just got out of a great Twitter chat called #blogchat, which is every Sunday night at 8pm Central Time. Together we learned that shorter blogposts are better, it's good to mix fun with more serious posts, tweet your posts and use hashtags, and take your own photos to store in a "stock photos" file so you have a supply of photos to consider using without a mad scramble or resort to plagiarism (always get permission to use other people's photos). And we argued about what it means to be an expert. Are you an expert?
  • Friday, December 09, 2011 11:21 AM | Linda Austin (Administrator)

    Here is a good article simplifying SEO Search Engine Optimization (SEO), which you should all know about. SEO is important for your website so people can find you when they do searches by topic. If you have a blog, it is helpful to put keywords into your post titles now and then. Amazon also uses a type of SEO called tags. Be sure to tag your Amazon book listing with keywords, but not keywords that are so popular you get lost in a crowd - be a little specific (this goes for blogs, blogpost titles, and websites, too).


  • Thursday, December 08, 2011 1:17 PM | Linda Austin (Administrator)

    The Book Industry Study Group has produced guidelines for assigning ISBNs to digital books. The committee consisted of major traditional publishers, university presses, Bowker, Ingrams, B&T. Here is a link to the pdf file of the policy: You will want to note pages 5 & 6 in particular.

    Basically, it has been decided that each format of digital book requires its own, single ISBN, regardless of how or where it is sold. Amazon assigns its own type of identifier, however it looks like a Kindle-format book should have its own ISBN anyway. This policy goes into effect March 2012.




  • Wednesday, December 07, 2011 11:38 AM | Linda Austin (Administrator)

    Amazon is increasing its strong-arm tactics. Here's a great article about the publishing ladder and Amazon. Those who are not traditionally published or do not use CreateSpace, pay special attention towards info near the bottom of this article.

    Also, in the news today Amazon now has an app that encourages people to scan books in real stores to see the Amazon price and a discount if they purchase then through Amazon. People already do things like this in  bookstores (and other retail shops), but Amazon is now encouraging this behavior, to the dismay of real stores which do not appreciate being seen as merely showcases for merchandise. That doesn't pay their rent.

  • Monday, November 28, 2011 10:01 AM | Anonymous member (Administrator)
    I just finished design and production of my last SLPA newsletter, December 2011. I've learned so much and value this wonderful organization and friends since joining in 2004. It's time to turn this SLPA board position over to Cathy Davis; she will be stepping up to the plate in January. MANY THANKS to Kim Wolterman, editor. Plus, past editors: Sue Sylvia, Ligaya Figueras, and Maria Rodgers O'Rourke. It's been a pleasure working with all you.
    Hope to see all of you at the December meeting and happy holidays!

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